Context
Competition winner to lead design identity at the anticipated annual Creative Arts & Design Show for Loughborough University.
Delivered over a 12-week timeline in collaboration with internal design, marketing, events & innovation teams.
Approach
A multi-channel framework spanning physical environment, digital, and print, with 3D animation and user-centric UI/UX design.
High-impact digital assets to create spatial and dynamic physical experience for attendees and stakeholders at the annual event on campus.
Impact
Our scalable design language brought 1000+ attendees a seamlessly organised output of disciplines into a single unifying experience.
To launch a cohesive hybrid showcase that bridged diverse practice with decorated physical exhibition spaces and an immersive digital design language.
Spatial Event Design & Scalable System for Loughborough University.
Spatial Event Design & Scalable System for Loughborough University.
Spatial Event Design & Scalable System for Loughborough University.
Context
Context
Competition winner to lead design identity at the anticipated annual Creative Arts & Design Show for Loughborough University.
Competition winner to lead design identity at the anticipated annual Creative Arts & Design Show for Loughborough University.
Delivered over a 12-week timeline in collaboration with internal design, marketing, events & innovation teams.
Delivered over a 12-week timeline in collaboration with internal design, marketing, events & innovation teams.
Approach
Approach
A multi-channel framework spanning physical environment, digital, and print, with 3D animation and user-centric UI/UX design.
A multi-channel framework spanning physical environment, digital, and print, with 3D animation and user-centric UI/UX design.
High-impact digital assets to create spatial and dynamic physical experience for attendees and stakeholders at the annual event on campus.
High-impact digital assets to create spatial and dynamic physical experience for attendees and stakeholders at the annual event on campus.
Impact
Impact
Our scalable design language brought 1000+ attendees a seamlessly organised output of disciplines into a single unifying experience.
Our scalable design language brought 1000+ attendees a seamlessly organised output of disciplines into a single unifying experience.
To launch a cohesive hybrid showcase that bridged diverse practice with decorated physical exhibition spaces and an immersive digital design language.
To launch a cohesive hybrid showcase that bridged diverse practice with decorated physical exhibition spaces and an immersive digital design language.
Project Details
Role Co-Lead Designer
Team Design partnership with Isabella Spicer, In-House Design & Marketing, Events & Innovation team
Timeline 12 Weeks
Output Identity, Planning & Curation
Project Details
Role Co-Lead Designer
Team Design partnership with Isabella Spicer, In-House Design & Marketing, Events & Innovation teamTimeline 12 Weeks
Platform Event identity, Planning & Curation
Project Details
Role Co-Lead Designer
Team Design partnership with Isabella Spicer, In-House Design & Marketing, Events & Innovation team
Timeline 12 Weeks
Output Identity, Planning & Curation
Deliverables:
Brand Identity
Event branding
3D Animation
UI/UX, Front-end Web Design
Challenge Brief
Challenge Brief
Create an identity.
Create an identity.
In 2025, for its annual Creative Arts & Design Degree Show, Loughborough University launched its first-ever competitive brand identity brief, asking competitors for a single, cohesive design system/identity for the Degree Show 2025.
Design:
A system capable of modularity and versatility, with the potential for sub-branding across three other high-profile industry events: New Designers, and D&ad New Blood.
Unify & Attract:
You must visually unify our seven distinct creative disciplines, reaching new audiences and stakeholders from relevant external industries.
With the anticipated annual Degree Show approaching, Loughborough University put out a brief to challenge designers to create an identity that challenges and provokes. Something innovative, new, and exciting for prospects and visitors.
The Brief:
A new identity: Something that will attract new visitors.
Unite: Create a unifying design language.
In 2025, for its annual Creative Arts & Design Degree Show, Loughborough University launched its first-ever competitive brand identity brief, asking competitors for a single, cohesive design system/identity for the Degree Show 2025.
Design:
A system capable of modularity and versatility, with the potential for sub-branding across three other high-profile industry events: New Designers, and D&ad New Blood.
Unify & Attract:
You must visually unify our seven distinct creative disciplines, reaching new audiences and stakeholders from relevant external industries.
Create an identity.
Challenge
Concept
Exploration of abstract representational form, motion, shape, and colour.
Adhering to the university's established brand colour palette, and aiming to utilise the breadth of it, our event design strategy was built around high-impact 3D form, evolving our concept with variable appearance, motion and colour.
Tooling: Blender was used exclusively for rendering and animating the 3D shapes.
Introduction
After winning a competition brief, we created an identity system to explore how seven diverse creative disciplines might be represented through one cohesive design language, for the annual Degree show taking place on Loughborough University's campus.
Concept
Concept
Exploration of abstract representational form, motion, shape, and colour.
Exploration of abstract representational form, motion, shape, and colour.
Adhering to the university's established brand colour palette, and aiming to utilise the breadth of it, our event design strategy was built around high-impact 3D form, evolving our concept with variable appearance, motion and colour.
Tooling: Blender was used exclusively for rendering and animating the 3D shapes.
Adhering to the university's established brand colour palette, and aiming to utilise the breadth of it, our event design strategy was built around high-impact 3D form, evolving our concept with variable appearance, motion and colour.
Tooling: Blender was used exclusively for rendering and animating the 3D shapes.
Poster Series
The identity relies on seven distinct forms to represent the diverse disciplines within the school, with each one rendered in 3d and animated for spatial design.
Extended Events
The versatile design system was then extended for application to various high-profile industry events, led by authorities known for nurturing young talent in the UK.
New Designers 40: Textiles
New Designers 40: Industrial and Product Design
D&ad New Blood Festival 2025
The versatile design system was then extended for application to various high-profile industry events, led by authorities known for nurturing young talent in the UK.
New Designers 40: Textiles
New Designers 40: Industrial and Product Design
D&ad New Blood Festival 2025
